About us

Quality car retailer of Kidderminster

AEG was the first garage in England to be equipped with electric petrol pumps in 1917. Fifty years later, in 1967, our chairman, John Leek invested in our first garage, based in Greenfield Road, Harboune and in 1968.

Our second site opened opposite the original "AEG" the country's first self- service petrol station - hence our name!

John's prior background as a trainee mechanic with "Evans and Kitchen" in Birmingham gifted him engineering qualifications and first-hand selling experience in a huge range of brands such as NSU, Skoda, BMW, Volvo and SAAB. So it was no surprise when he began multi-franchising with Triumph and MG during AEG's early years, and became the first dealership in the Midlands to operate a multi-franchise service. This trend grew organically through the 70's, 80's and 90's into a fourteen garage operation, selling Volvo's, Mazda, Hyundai, Austin Rover, Morris, Skoda, Citroen, Peugeot, Suzuki, Chrysler Jeep, TVR and many others.

At its peak AEG employed nearly 300 people, but during the downturn fluctuations that hit the economic structure of the country, particular the motor-trade, we are glad to say that due to shrewd property decisions, the business has been steered to stable waters and still employs over 100 colleagues. In recent years we have moved away from the large showrooms and have steered in the direction of the internet, where we have found business is more accessible and prices are the most competitive. In fact 75% of all our used cars are sold over the internet, followed up by a showroom visit. The group sells and services thousands of new and used vehicles annually, and in these turbulent times is proud to offer an oasis of stability for employees, management and customers; who can be safe in the knowledge that the faces stay the same and year after year, and they can deal with a team they know and trust.